ChatGPT Prompts for Business Users - Chapter 2

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Prompting: Art or Science?

Prompting: Art or Science?

Master the balance between creativity and precision in AI communication

The Great Debate

Is prompting an art or a science? Well, that's a matter of perspective, as you could argue for both. Conversing with your AI assistant is both simple and not-so-simple.

Below are two outputs from ChatGPT based on prompts asking the AI to write a 3-sentence client update on project status, including one risk. Take a moment to compare the outputs and see the difference between basic and advanced prompting techniques.

The project continues to advance well overall, with key milestones met on schedule. We have identified delays within the Intellectual Property workstream and are reallocating resources to accelerate its progress. If these delays persist, other dependent workstreams could be affected, so we are treating this as a priority risk and implementing mitigation actions now.
The programme remains on track overall, with commissioning, cataloguing and e-commerce streams meeting or beating their milestones. However, the Intellectual Property workstream is running roughly two weeks behind because of extended legal reviews, and we have reallocated specialist resources to help it recover. If its pace does not improve this month, downstream rights-clearance automation and storefront-integration activities will slip, so steering-group assistance in accelerating legal approvals would significantly mitigate that risk.

Key Differences Between the Outputs:

  • Specificity: Output 2 provides exact timelines ("two weeks behind") vs vague descriptions
  • Context: Output 2 explains the cause ("extended legal reviews") rather than just stating the problem
  • Professional Language: Uses industry terminology that demonstrates expertise
  • Actionable Solutions: Provides specific mitigation strategies with clear stakeholder responsibilities

The Critical Difference

Output 2 is much more specific and has a distinct professional style, whereas Output 1 is vague and neutral. That's the difference between a basic prompt and a strong prompt.

So how do we avoid generic AI-sounding outputs? It is possible, and we'll explore the techniques that make this transformation achievable.

🎯 Your Practice Checklist

Analyze the Examples: Review both outputs and identify 3 specific differences in language, detail level, and professional tone.
Copy the Advanced Output: Use the copy button to save Output 2 as a reference for professional communication style.
Practice Prompt Writing: Try creating your own prompt for a 3-sentence project update, incorporating specific details and professional language.
Test & Compare: Generate outputs using both basic and detailed prompts to see the difference in your own work.
Critical Reminder: Human Oversight Required
You should always check your AI assistant's output. Your AI assistant, like any of us, has learned from both good and bad information on the internet. It's critical to keep a human in the loop when using AI to prevent mistakes in your output being passed onto your clients and colleagues.