ChatGPT for Personal Branding - Chapter 14

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Bonus! Get four voice tweaks that build trust

We’re leaving you with a bonus to help you on your way. In our bonus download, you’ll get prompt examples to produce softer, more human framing of messaging — the small tweaks that build credibility and trust.

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  • 4 Voice Tweaks That Build Trust (PDF)
  • Easy Marketing Prompts Worksheet (PDF)
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4 Voice Tweaks That Build Trust

Practical language shifts and prompt starters that soften tone, show empathy, and add proof without sounding salesy.

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PDF

Easy Marketing Prompts Worksheet

Ready-to-run prompts you can paste into ChatGPT to brainstorm copy, reframe messages, and keep the tone human.

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Try these “trust-building” prompt examples
1) Swap absolutes for evidence
Prompt: “Rewrite this message to sound confident but grounded. Replace blanket claims with one short proof (metric, client, or method). Keep it under 120 words, remove jargon, and keep verbs active.”
2) Lead with empathy
Prompt: “Rewrite with empathy-first framing. Open by acknowledging the reader’s situation in one sentence, then present value as relief or progress. No hype words, keep sentences under 18 words.”
3) From directive → collaborative
Prompt: “Shift the tone from instructive to collaborative. Replace ‘you must’ with invitational language (‘together we can’, ‘here’s a simple next step’). Keep it friendly, not chummy.”
4) Make benefits tangible
Prompt: “Turn vague benefits into tangible outcomes. For each benefit, add a simple proof or example (number, timeframe, or before/after). Keep nouns concrete and verbs strong.”