ChatGPT for Content Creators - Chapter 3
Write Video & Post Outlines with AI
Ready to try your AI assistant's content drafting abilities? Let's generate ideas for your next project using structured prompts.
All you need is a structured prompt and a bit of clarity on what you want to say. Here's the prompt you are going to use:
Pitch five original content concepts on [topic], each with a distinct angle. For every idea, list: 1. Snapshot of the concept 2. Purpose 3. Target audience 4. Core message Vary the storytelling style, format, or engagement tactic for each concept so every idea feels fresh and stands apart from the rest.
Example Usage
Here's how you might use this prompt:
Pitch five original content concepts on electric cars impact on the environment, each with a distinct angle. For every idea, list: 1. Snapshot of the concept 2. Purpose 3. Target audience 4. Core message Vary the storytelling style, format, or engagement tactic for each concept so every idea feels fresh and stands apart from the rest.
- Snapshot: A web-native, swipe-to-advance comic that pairs graphic-novel panels with live-updating charts. Readers follow an electric hatchback and a petrol twin from factory gate to scrapyard, watching emissions meters tick in real time.
- Purpose: Demystify life-cycle carbon accounting and show that when and where an EV is charged matters as much as what powers it.
- Target audience: Climate-curious millennials who love visual explainers but distrust marketing spin.
- Core message: An EV's true environmental score comes from the full journey—manufacturing, electricity mix, and end-of-life—not just the moment you press the accelerator.
- Snapshot: Five two-minute cartoons featuring Sparky the Cell, who teaches how batteries are made, reused, and recycled, complete with sing-along refrains ("Charge me up, use me wisely, give me a second life!").
- Purpose: Spark inter-generational conversations that normalise responsible battery stewardship early on.
- Target audience: Primary-school children (7-11) and eco-minded parents or teachers looking for STEM resources.
- Core message: Proper recycling and second-life use turn EV batteries from potential waste into long-term climate heroes.
- Snapshot: A 30-day TikTok/Instagram challenge where participants log their daily commute emissions (EV, public, or ICE) using an AR filter that visualises CO₂ as coloured smoke trails. Weekly livestreams pit cities head-to-head in leaderboard face-offs.
- Purpose: Turn abstract grams of CO₂ into a visceral, shareable competition that nudges behaviour change.
- Target audience: Gen-Z urban commuters hooked on challenges and real-time feedback loops.
- Core message: Small personal choices, multiplied across a community, create tangible drops in urban emissions, and EVs can be a catalyst.
Are you ready to try?
Follow these steps to create your own content concepts:
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Paste your personalised prompt into your AI
Replace [topic] with your chosen subject and run the prompt in your AI assistant.
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Review the output
Examine all five concepts and look for the most compelling angles and unique approaches.
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Choose one output and optimise for a channel
Select your favourite concept and ask your AI to optimise it for a specific platform (blog, YouTube, TikTok, etc).
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Save your favourite version for future use
Keep the optimised version as a reference template for similar content projects.
Top tip: Avoid AI regurgitation
One challenge with AI-generated content is regurgitation—when models reproduce content similar to original works. The industry is addressing this through safeguards, training dataset transparency, and human oversight. As a content creator, always use reputable AI assistants with paid subscriptions that don't use your outputs to train their models.
Download Resources
Prompt Template
Ready-to-use template for generating content concepts